Creative built on insight,
not guesswork.
I turn real customer insight into effective ads.
The problem
Most campaigns sound nothing like the way your best customers talk.
When ads start from what the business wants to say instead of how customers actually describe their problems, they get scrolled past, attract the wrong people. They lack depth and authenticity.
I turn real customer language into ad scripts and creatives
Conversation Scan
I review real discussions in your niche to understand recurring pain points, common fears and objections, and specific words and phrases your customers keep using.
Messaging & Angles
I translate those insights into a shortlist of the strongest angles to test, clear promises grounded in reality, and simple, high-trust messaging that fits your brand.
Ad Scripts & Copy
Using those angles, I create short-form video scripts hooks and headlines .
Optional Landing Page & Offer Tweaks
If needed, I help you refine your landing page messaging, tighten your offer so it matches the ads, and reduce friction in the first step (form, booking, call, etc.). This is light and focused — no complicated funnel builds, just cleaner messaging that connects.
Simple Testing Plan
You also get which angles to launch first, suggested structure for ad sets / campaigns, and basic guidance on when to pause, iterate, or scale.
Built for high-trust,
high-impact service businesses
If your work changes people's health, home, money, or wellbeing — you need ads written by someone who actually understands what your customers are going through.
- Specialist clinics & healthcare practices
- Physiotherapists & chiropractors
- Dentists & med spas
- Therapists, coaches & wellness providers
- Boutique legal & financial firms
- Education, training & advisory
- Premium home services & trades
- High-trust local service businesses
Hi, I'm Daniel.
I don't run a big team.
No account managers.
No handoffs.
I personally build your ad creative.
My work is grounded in
- real conversations in your market
- clear, simple messaging
- practical, testable ad creative
- a process you can understand and repeat
I'm the founder behind Not an Ads Agency.
Most agencies hand you off to account managers, deliver generic creative, and leave you guessing why things work (or don't). I built something different.
My process starts with real market conversations, identifies what actually resonates with your customers, and turns that into ad creative you can test and iterate on quickly.
I use modern tools and AI to move fast — but the judgment, structure, and final decisions are always human. You're working directly with me, not an account manager reading from a playbook.
If you want someone who understands HOW your customers actually think — and turns that into ads you can launch
— let's talk.
Real results from real businesses
Satisfied customers using insight-driven creative for better results.
Darren Ross
TacaticalGearDirectory
We wanted Tactical Gear Directory to feel serious and professional without tipping into hype. Daniel spent time listening to how operators, trainers, and enthusiasts actually talk about gear — what they trust, what they avoid, and why — and built the messaging around that.
Book a call
Schedule your 15-minute briefing
Pick a time that works for you. We'll send a calendar invite after you confirm.
Quick, focused sessions
Obligation free
Flexible scheduling
September 2025
Times in your local timezone
No commitment required. Cancel or reschedule anytime.